Are Bing users 55% more likely to click on an ads vs Google. Compare Google's traffic vs Bing and Yahoo.
With Microsoft's new Bing decision engine making so much noise and Microsoft Bing-Yahoo deal, we decided to take a closer look on these search engines.
We analyzed our data since June 2009 till December 1st, 2009.
For comparison we used Google analytics and Chitika Analysis: Bing Traffic vs. Google and Yahoo!.
Pages per Visit: Google vs Yahoo vs Bing comparison
Here we found that visitors coming from Bing visiting 56% more pages compared to Google and Yahoo. In fact Google and Yahoo are almost the same in this measurement.
Chitika Analysis: Click rate
This analysis shows that Bing visitors are 55% more likely to click vs Google and 21% more vs Yahoo.
Bounce Rate: Google vs Yahoo vs Bing comparison
With respect to Bounce Rate (The percentage of single-page visits, i.e. visits in which the person left your site from the entrance page), Bing also beat it's competitors. The Google bounce rate is 52% higher compared to Bing, and Yahoo 45% higher vs Bing.
Time spent on site: Google vs Yahoo vs Bing comparison
From this data we discovered that Bing visitors staying longer (by 42%) vs Google visitors and 57% longer vs Yahoo visitors.
The conclusion: Bing visitors are more likely to visit other pages on your website, Bing visitors are more likely to click on your ads, Bing visitors more likely will not leave you from the first/entrance page and Bing visitors spending more time on your website. All these numbers are perfect for websites making income on contextual programs, like Adsense, Chitika, AdBrite and others. and Bing visitors potentially can bring more revenue vs Google and Yahoo.
But, the number of Bing visitors is much lower compared to Google (and Yahoo). Since Google is very dominant, these figures does not make a big difference, unless your site receive significant volume of visitors from Bing.